A Good Reputation
Build a brand people trust and a reputation you’re proud of. Learn how to use storytelling to grow your business, connect with your audience, and make a lasting impact. Join a community of founders and creators rewriting their stories—and their reputations—for the better.
You're trying too hard
"If you let it, the struggle can become one of the most beautiful parts of the story." Whitney English · Mindful Tools for a Meaningful Life Welcome to Issue 24 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I was singing to myself in the kitchen the other day when my daughter walked in and says, “Mom, you have such a pretty voice when you’re not trying.” “Thanks?” I respond. It’s the same...
Your story is good enough
"Great stories happen to those who can tell them." Ira Glass · This American Life Welcome to Issue 23 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, My 9-year-old broke my heart last night. She burst into my room around 10 pm—well past her bedtime—unable to catch her breath because she was sobbing so hard. The problem? Nobody picked her to be partners at P.E. No one ever picks her, she says....
Don't just build it, bring me in
“Good things take time. Better things take longer.” Sanhita Baruah · The Art of Healing Welcome to Issue 22 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I know I’m not the only one guilty of looking for shortcuts when craving clarity. Of longing for that one good idea to strike—that instant breakthrough. I want to think it’s not my fault. That I’m just a product of a society that conditions...
What's your problem?
“A problem well stated is a problem half solved.” Charles Kettering · General Motors Welcome to Issue 21 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Remember me? I haven’t sent a newsletter in a while. While I have an excuse, it’s not a good one. The simple truth is that I took on too much last month. Too much travel, too many events, too much speaking, and too many clients. (Actually, the...
More heart, less hacks
"We don't stand out by differentiation. We stand out by connection." Daniel Priestley · Author, Key Person of Influence Welcome to Issue 20 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Be honest: How obsessed are you with efficiency? I get it. We have an obnoxiously small amount of time on this earth, and we’re afraid to waste it. In our work, efficiency is the driving force to automate...
A good way to double you revenue (and cut your work in half)
"The question is not whether we will die, but how we will live." Dr. Joan Borysenko · Best-Selling Author & Speaker SUPER SPECIAL ANNOUNCEMENT: Registration for the New Narratives Retreat closes on Oct. 15th. Sign up to build meaningful connections, workshop your business, and hit your growth goals in 2025. Welcome to Issue 19 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Lifestyle businesses...
A good way to grow fast (with LinkedIn)
"Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities." Andy Benoit · Sports Writer Welcome to Issue 19 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I’m gonna go out on a limb here and make a bold claim: Starting (and quickly scaling) your own business isn’t that hard. Maybe—just maybe—you’re not ready...
Actively pursuing passive income
"You can carve out a very good career simply by being the most reliable person on the team. You would not think that always showing up on time, hitting every deadline, and responding quickly and professionally to all communication would be such a differentiator, but these traits are always in short supply." James Clear · Atomic Habits Welcome to Issue 18 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello...
When your way is the best way
"Entrepreneurship isn't just figuring out business, it's figuring out yourself." Cyndi Saweski · Story Craft Welcome to Issue 16 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I started my freelance business the way most entrepreneurs do—by winging it. Even though I knew a thing or two about content strategy, I didn’t know much about business strategy. I made sure I had clients and a steady...
Is it time to ditch social media?
"If you believe a business is built on relationships, make building them our business." Scrott Stratten · The Introverts Edge Welcome to Issue 15 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Here's a not-so-secret secret: You don't need a social media presence to have a successful business. And if you absolutely hate it, I'm here to tell you that there's another way. How do I know? Because...