A Good Reputation
When you become a better storyteller, you become memorable. Every week, get one story and one actionable insight on how to use storytelling to build your reputation, connect with your ideal audience, attract opportunities, and get buy-in for your business or big ideas.
There's a new way to stand out on social
"Once, men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them." Frank Herbert · Dune Welcome to Issue 41 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, My mother has never chased likes—at least, not online. Unlike me, she has lived and worked entirely in the real world throughout the majority of her life. And...
On finding true connection
"Entrepreneurship isn't just figuring out business. It's figuring out yourself." Billy Cox · Speaker Welcome to Issue 40 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, While I’m not sure what a “normal” childhood looks like, I’m pretty sure I didn’t have one. I was born and raised in Cancun, Mexico, a place not typically associated with raising a family. It’s a place where families go when looking for...
Do you know where you're going (and why)?
A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please." Mahatma Gandhi · Activist Welcome to Issue 39 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, You know those people who confidently take the lead when navigating? They just start walking, full stride, head high like they know exactly where they’re going. And everyone else just follows along, assuming this person...
It's the stories that stick
"To see and be seen. That is the truest nature of love." Brene Brown · Author and speaker Welcome to Issue 39 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, I’m slouched in my seat about as far down as one can go on the plane back to San Francisco from Mexico City. I’m so exhausted that even my hair feels tired. But yet, I’m fired up and feeling as full as ever. For the past three days, I've been fully...
Are you in conversation or isolation?
"A real conversation always contains an invitation. You are inviting another person to reveal herself or himself to you, to tell you who they are or what they want." David Whyte · English Poet Welcome to Issue 38 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, Yesterday morning, I broke down crying in the shower. I’ve been on the verge of tears all week, and turning on the warm water finally triggered...
I want to be part of your world
“We understand things in context. If you don't control the context, you don't control the story.” Jasmine Bina · Concept Bureau Welcome to Issue 37 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, Convincing my first investor to buy into my big idea was like teaching a cat to fetch. (Which, as I recently discovered with my little Luna, is way harder than it sounds.) I was fighting an uphill battle...
Yes, AI is probably taking your job
“In the past, jobs were about muscles. Now they’re about brains. But in the future, they’ll be about the heart.” Aneesh Raman · VP at LinkedIn Welcome to Issue 36 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, A couple of weeks ago, Xiaoyin Qu annouced that she's stepping down from her position as CEO of the company she created to hand over the reins to Astra, her most “talented” AI Agent. Astra, Qu...
What we lose when we don’t look up
"Creativity is seeing what others see and thinking what no one else ever thought." Albert Einstein · Theoretical physicist Welcome to Issue 35 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, I can honestly say my first job was my favorite. I was fifteen years old, guiding snorkeling tours through a turquoise lagoon in the Mexican Caribbean. At that time, no one had phones or selfie sticks. Just fins, a...
This is the stuff that sticks
"It’s not what happens in your life. It’s how you write about it." David Sedaris · Author & Comedian Welcome to Issue 33 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, Books don’t change lives. Sentences do. I heard that from a founder I admire and have written about—someone whose entire business is built around short, sticky truths that settle into your chest. I paused and thought to myself: Is that...
Your life in six words
"He who controls others may be powerful, but he who has mastered himself is mightier still." Laozi · Chinese Philosopher Welcome to Issue 33 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, “My life, lived inside my head.” —M. Mazloumian This is one of my favorite six-word memoirs. Not for me, exactly, but maybe for a part of me I haven’t quite named. It reveals someone who thinks and feels deeply, but...