A Good Reputation
Learn how one founder-led business with a clear purpose used one approach to build their reputation. Come for lessons on how to build your brand. Leave feeling hopeful about humanity.
What's your problem?
“A problem well stated is a problem half solved.” Charles Kettering · General Motors Welcome to Issue 21 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Remember me? I haven’t sent a newsletter in a while. While I have an excuse, it’s not a good one. The simple truth is that I took on too much last month. Too much travel, too many events, too much speaking, and too many clients. (Actually, the...
More heart, less hacks
"We don't stand out by differentiation. We stand out by connection." Daniel Priestley · Author, Key Person of Influence Welcome to Issue 20 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Be honest: How obsessed are you with efficiency? I get it. We have an obnoxiously small amount of time on this earth, and we’re afraid to waste it. In our work, efficiency is the driving force to automate...
A good way to double you revenue (and cut your work in half)
"The question is not whether we will die, but how we will live." Dr. Joan Borysenko · Best-Selling Author & Speaker SUPER SPECIAL ANNOUNCEMENT: Registration for the New Narratives Retreat closes on Oct. 15th. Sign up to build meaningful connections, workshop your business, and hit your growth goals in 2025. Welcome to Issue 19 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Lifestyle businesses...
A good way to grow fast (with LinkedIn)
"Most geniuses—especially those who lead others—prosper not by deconstructing intricate complexities but by exploiting unrecognized simplicities." Andy Benoit · Sports Writer Welcome to Issue 19 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I’m gonna go out on a limb here and make a bold claim: Starting (and quickly scaling) your own business isn’t that hard. Maybe—just maybe—you’re not ready...
Actively pursuing passive income
"You can carve out a very good career simply by being the most reliable person on the team. You would not think that always showing up on time, hitting every deadline, and responding quickly and professionally to all communication would be such a differentiator, but these traits are always in short supply." James Clear · Atomic Habits Welcome to Issue 18 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello...
When your way is the best way
"Entrepreneurship isn't just figuring out business, it's figuring out yourself." Cyndi Saweski · Story Craft Welcome to Issue 16 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I started my freelance business the way most entrepreneurs do—by winging it. Even though I knew a thing or two about content strategy, I didn’t know much about business strategy. I made sure I had clients and a steady...
Is it time to ditch social media?
"If you believe a business is built on relationships, make building them our business." Scrott Stratten · The Introverts Edge Welcome to Issue 15 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, Here's a not-so-secret secret: You don't need a social media presence to have a successful business. And if you absolutely hate it, I'm here to tell you that there's another way. How do I know? Because...
This is a good way to create connection
"The reality is that there’s more that unites us than divides us. We all have shared values core to who we are as human beings." Zino Akaka · Media Movers Welcome to Issue 14 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, If there's one thing the pandemic made clear, it's that we're hardwired for connection. But with most our interaction happening online these days, human connection is...
A good—no, great—way to get leads
"Share what you know freely and help others selflessly. It’ll come back tenfold." Keiran Drew · High Impact Writing. Welcome to Issue 13 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, What if I told you that guesting on podcasts is (hands down) one of the easiest ways to grow your small business? What if I told you that everybody—including you, including me—is sleeping on this marketing...
Nothing beats a good referral
"The secret to marketing success is no secret at all: Word of mouth is all that matters." Seth Godin · Master of Marketing Welcome to Issue 12 of A Good Reputation, a newsletter about a good brand move that helped grow a small business. (Did someone send you? Subscribe here.) Hello Reader, I’m at the dentist with my two girls. It’s a pediatric dentist, and it’s my little one’s first time. I’m writing this while the girls lie flat side-by-side. Here, siblings get seen together. They’re both...