A Good Reputation
When you become a better storyteller, you become memorable. Every week, get one story and one actionable insight on how to use storytelling to build your reputation, connect with your ideal audience, attract opportunities, and get buy-in for your business or big ideas.
Walk around in your underwear
"The truth, stated directly and plainly, is the simplest (and often most effective) way to move a person." Eddie Shleyner · Very Good Copy Welcome to Issue 47 of A Good Reputation, a newsletter about how to become a better storyteller and grow your brand. (Did someone send you? Subscribe here.) Hello Reader, I’m late, as usual, and there’s only one seat left in the circle next to the teacher. The class has neatly divided itself into two halves. On one side, there’s a group of old, slightly...
The allure of the perspective shifter
"If you only read books that everyone else is reading, you can only think what everyone else is thinking." Haruki Murakami · Author Welcome to Issue 46 of A Good Reputation, a newsletter about how to become a better storyteller and grow your brand. (Did someone send you? Subscribe here.) Hello Reader, August always feels like the Sunday of months for my partner, Tyler, an art teacher approaching his 20th year at the same school, who has remained loyal only because he gets the luxury of taking...
And, but…so what?
"A story is a promise. It says: I’ll take you somewhere worth going.” Blake Snyder · Screenwriter & Author Welcome to Issue 45 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, My boyfriend likes to do this thing he learned in therapy when giving me critical feedback. He'll point out all of my best qualities before layering on the stuff that’s harder to hear. But he doesn’t just pad the critique with...
The rise of becoming in public
"For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” Michelle Obama · Becoming Welcome to Issue 44 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, "It's taking me a minute to get used to it. Unlike us, you're all so friendly, open, and optimistic....
Permission to play
"This is the real secret of life: To be completely engaged with what you are doing in the here and now. And instead of calling it work, realise it is play." Alan Watts · Author & Philosophical Entertainer Welcome to Issue 43 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, It doesn’t matter if you’re in middle school or approaching middle age, hearing someone say “butthole” will always be funny. While...
You need a bigger box
"Originality can only arise when you're connected to yourself. It's an act of honesty." Martino di Napoli Rampolla · Architectural Designer Welcome to Issue 42 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, Luna, my little gray rescue with a big personality, has never met a box she doesn’t like. Amazon delivery day has become a favorite for both of us. Because even though I have to spend my own money,...
There's a new way to stand out on social
"Once, men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them." Frank Herbert · Dune Welcome to Issue 41 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, My mother has never chased likes—at least, not online. Unlike me, she has lived and worked entirely in the real world throughout the majority of her life. And...
On finding true connection
"Entrepreneurship isn't just figuring out business. It's figuring out yourself." Billy Cox · Speaker Welcome to Issue 40 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, While I’m not sure what a “normal” childhood looks like, I’m pretty sure I didn’t have one. I was born and raised in Cancun, Mexico, a place not typically associated with raising a family. It’s a place where families go when looking for...
Do you know where you're going (and why)?
A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please." Mahatma Gandhi · Activist Welcome to Issue 39 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, You know those people who confidently take the lead when navigating? They just start walking, full stride, head high like they know exactly where they’re going. And everyone else just follows along, assuming this person...
It's the stories that stick
"To see and be seen. That is the truest nature of love." Brene Brown · Author and speaker Welcome to Issue 39 of A Good Reputation, a newsletter about how to use storytelling to grow your brand. (Did someone send you? Subscribe here.) Hello Reader, I’m slouched in my seat about as far down as one can go on the plane back to San Francisco from Mexico City. I’m so exhausted that even my hair feels tired. But yet, I’m fired up and feeling as full as ever. For the past three days, I've been fully...