Short & Sharp Storytelling for online brand building
A 5-week, hands-on cohort for independent business owners and creators to learn, practice, and refine your online storytelling skills with real-time feedback and support.
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Interested?
Put your name on the list to be notified when the next cohort kicks off.
Who am I?
As a chronic online entrepreneur, I know how frustrating it can be to feel invisible online. I'd put so much effort into creating content, and find myself deflated and demotivated when it fell flat. But when I finally understood how to write stories for social, it changed everything.
As a former journalist turned brand strategist, I've spent the past 20 years helping businesses tell their stories.
Since leaning into personal storytelling , I’ve grown an engaged audience and built a business entirely through inbound opportunities—no cold outreach. Now, I want to help you do the same.
What's included?
Live Weekly Classes – Interactive sessions where we break down storytelling techniques and frameworks so you can build a narrative intuition.
Group Workshops & Hot Seats – A space to refine your stories, get feedback, and understand exactly what makes content resonate.
A Proven Process for Sustainable Storytelling – Walk away with a storytelling system you can use long after the cohort ends.
This is for you if...
1. You know storytelling is powerful but struggle to apply it to short-form content like social media, newsletters, and website copy.
2. You want to sound like yourself online while also being strategic about attracting the right audience.
3. You’re tired of generic content advice and want a hands-on, feedback-driven approach.
The deets:
📅 When: September 2025
Tuesdays & Fridays at 9 AM - 10:30 PST
📍 Where: Live on Zoom with async support in a private group.
💰 Investment: $1,250
⏳ Limited Spots Available: Only 12 seats!
Why now?
Because you're already sitting on a goldmine of stories to attract the right audience, build trust, and drive sales. You just need the right frameworks and guided support to uncover them.
This cohort is designed to help you find, shape, and share your best stories in a way that feels natural and compelling so you can start seeing results immediately.
By the end of the 5 weeks, you’ll have a collection of stories and a system you can return to again and again, making storytelling an instinctive and sustainable part of your business.
And the schedule?
Week 1: The Stories We Tell (And Use to Sell)
Your brand identity is shaped by the stories you share. We’ll explore the core narratives that define your brand, create space for belonging, and build connection with your target audience.
Week 2: Storytelling—Simplified
Not all stories need to be the hero’s journey. We’ll break down the foundational elements of compelling storytelling and show you how to shape stories for different platforms, making them engaging and memorable.
Week 3: StoryMining
Where do you find good, relevant stories? We’ll dive into how to mine your past experiences, as well as how to uncover powerful stories in the everyday to develop a storytelling practice that builds your brand.
Week 4: Your Youness
Finding your voice and ideas IP is key to standing out. We’ll explore how to refine your personality and writing style to shape stories that feel natural and authentic, as well as the main narrative that makes you stand out.
Week 5: Facing Your Fears
Authenticity is the key, but what are we looking at when we unlock that box? We'll explore what holds us back and what we can do to more forward with openess and confidence.